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Chosing Keywords for Your Business

Visitors searching the Chamber Membership Directory search keyword to find the member information they are seeking. If you have keywords associated with your business record in the chamber database your business is more likely to be found. Please read the following information before submitting your keywords and e-mail the chamber office at if you have questions.

Useful tips on how to select keywords for your business

A keyword is a word or short phrase that Internet users believe is the right word that will lead them to web sites containing the information they are searching for. The challenge is to identify not only the keywords that best represent your business, but also correspond to the Internet users' keywords, to increase your chances of having your site displayed in the search results. We'll give you examples from the Corridor Nine Area Chamber of Commerce web site to better illustrate our tips.

How to identify your core keywords

Your best keywords are words that are used frequently throughout your web site, and that clearly identify your business. Start at your home page, and identify the words that relate the products and services that you sell. Collect individual words, and two or three word phrases as well. Ask your customers for advice - they might surprise you with a very different line of thinking, and help you uncover new keywords.

Corridor Nine Home Page Example

chamber of commerce, corridor nine, westboro, westborough, northboro, northborough, southboro, southborough, shrewsbury, business, companies, metrowest, Metro West, central mass, central massachusetts, demographics, massachusetts, Massachusetts, relocation, economic development, school, schools, vocational schools, chamber of commerce events

Note the variations on spelling, capitalization and word combinations. Use a thesaurus to find new keywords. If you are aware that a word that you have identified as a good keyword is frequently misspelled, you might also include the misspelled version in your list of keywords.

Run a search with your keywords

Note which keywords generated the most results, and note which companies are getting the top listings. We'll show you how to take a peek at their keywords!

Words to ignore

Search engines will ignore the following words, so don't bother including them in your keywords: and, the, a, an, am, for , of, that, this, it.

Stay away from trademarked terms In the early days of the Internet you could often add trademarked terms - company names, product names - to your list of keywords to enhance your chances of getting listed. But this practice is now putting operators at risk of getting sued by the companies holding these trademarks.

Review competitors' keywords

One quick way to start identifying suitable keywords is to go a competitors' website, and in your browser select "view", then "source". Your browser will display their list of keywords, which you now can use in your own search. Which keyword gives your competitors the best ranking? Experiment with several sites and keywords, and narrow your list of keywords so that it is specifically relevant to your own website. Search engines work with their own specific search algorithm, so make sure you conduct searches on several different search engines.